The global energy drink market is valued at over $100 billion.
With Red Bull generating roughly $12 billion in annual revenue and Monster Beverage Corporation pulling in over $7.5 billion. Together, these two heavyweights form a powerful duopoly controlling over 80% of the worldwide market.Market Share and Duopoly PowerRed Bull: Leads globally with roughly 43% of the market share by volume and sales, selling close to…

