‘90% of Ghanaian Men Prefer Natural Hair to Wigs’ – Saddick Adams Claims
Ghanaian sports journalist Saddick Adams, popularly known as Sports Obama, has stirred discussions about beauty standards after claiming that 90 per cent of Ghanaian men prefer women who wear their natural hair rather than wigs.
The broadcaster’s assertion has brought attention to the ongoing conversation about women’s hairstyles, personal grooming and the influence of beauty trends on society.
According to Saddick Adams, natural hairstyles are more appealing to the majority of Ghanaian men, suggesting that women do not necessarily need wigs to enhance their appearance or attract admiration.
His claim comes at a time when wigs, hair extensions and other protective hairstyles have become popular fashion choices among Ghanaian women.
For many women, wigs offer convenience, versatility and an opportunity to experiment with different looks without permanently altering their natural hair.
Others prefer wearing their natural hair as a way of embracing their identity, reducing styling costs or maintaining a simpler beauty routine.
Saddick Adams’ remarks have raised questions about whether women’s hairstyle choices should be influenced by men’s preferences or remain entirely a matter of individual expression.
While his statement suggests that natural hair enjoys greater admiration among Ghanaian men, the 90 per cent figure has not been supported by any publicly identified survey or research.
Preferences regarding women’s hairstyles vary from person to person, making it difficult to establish a national consensus without credible data.
The conversation also highlights the evolving nature of beauty standards in Ghana, where natural hairstyles and contemporary hair fashion continue to coexist.
Ultimately, the journalist’s remarks add to the broader discussion about beauty, personal confidence and the freedom of women to choose hairstyles that suit their preferences and lifestyles.

