CLEANING OUR BEACHES IS A NATIONAL DUTY — Maame Efua Houadjeto Launches GTA’s Blue Ghana Initiative
The Chief Executive Officer (CEO) of the Ghana Tourism Authority (GTA), Mrs. Maame Efua Houadjeto, has called on Ghanaians to take ownership of the country’s coastline as the GTA launches a major Clean the Beach Campaign across Accra and surrounding coastal communities.
Speaking at the launch of the initiative dubbed ‘The Blue Ghana Initiative: Protecting Our Beaches. Preserving Our Future’, Mrs. Houadjeto said the campaign is a direct response to the country’s growing waste and flooding challenges.
“Our beaches are not just tourist attractions. They are the face we show the world and an inheritance we owe future generations. Every piece of plastic that chokes a drain in Accra has the potential to end up on our shores.
We cannot continue to treat our environment as someone else’s responsibility. Cleaning our beaches and keeping them clean is a national duty that belongs to all of us.” she stated.
The initiative comes at a time when the country is grappling with the devastating effects of flooding and increasing concerns over poor waste management.
On June 29, 2026, Accra experienced one of its heaviest single-day rainfalls in recent years. Communities including Alajo, Circle, Kaneshie, Odawna, Tse Addo, Weija and several other parts of the capital and its surrounding communities were severely affected, with lives lost, properties destroyed and hundreds displaced.
In the aftermath, disaster management agencies and city authorities once again highlighted indiscriminate dumping of refuse into drains and waterways as a major contributor to the flooding.
