Adobe adds its AI assistant to Premiere, Illustrator and InDesign

Firefly’s redesigned AI studio is launching in private beta with one edit-and-generate workspace.

It adds persistent context, reusable assets and organised workflows across Firefly and Firefly Boards.

Elements lets users save named characters, objects, locations and backgrounds for reuse.

That means prompts like “Charlie’s bedroom” can keep designs consistent without re-describing everything.

Projects stores assets, generations and creative context together, so campaigns don’t become tab soup.

Adobe’s Firefly assistant is becoming a full creative co-worker.

The assistant can now generate brand kits, logos, colour palettes and brand identity from prompts or collateral.

New video tools include Quick Cut, storyboards, product videos from photos and image-to-video content.

In Premiere, it can sort assets, batch-rename clips, identify interview questions and add markers.

In Illustrator, it can reorganise layers and check missing fonts across a document.

Adobe is adding the assistant to Premiere, Illustrator, InDesign and Frame.io. Very Canva-ish, but with more buttons.Adobe Adobe Adobe