YouTube is now the UK’s top podcast platform

Edison says 29% of weekly UK podcast listeners now choose YouTube as their main service.

Spotify is just behind on  28%, after falling from  34% in 2024.

YouTube has climbed from  19% in 2023  to  29% in Q1 2026.

BBC Sounds remains the UK wildcard, holding  15%  of podcast listeners.

Apple Podcasts sits at 10%, down from 12% in 2023.

The bigger shift: podcasts are no longer just audio subscriptions. They’re video-first audience products.