Meta Bans TikTok Parent ByteDance From Advertising on Its Platforms
Meta Platforms has banned advertising from ByteDance, the Chinese parent company of TikTok, across Facebook, Instagram and its other platforms in seven countries, escalating the rivalry between the two social media giants.
The ban took effect immediately in the United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. It also applies to third-party advertisers whose campaigns direct users to TikTok or other ByteDance-owned services in those markets.
Meta said it was not obligated to provide advertising services to a direct competitor whose objective is to draw users away from its platforms. The company described the decision as normal business practice and said it would continue competing through product quality and user experience.
The move adds another front to the long-running battle between Meta and ByteDance for users, creators and advertising revenue.
The decision also comes amid growing scrutiny of social media platforms over child safety. Meta has urged TikTok and YouTube to adopt stronger safeguards after agreeing to measures aimed at limiting children’s use of Facebook and Instagram and restricting access to age-restricted content.
TikTok and ByteDance had not publicly responded to Meta’s advertising ban as of the latest reports.
The development could make it more difficult for TikTok and other ByteDance services to use Meta’s extensive advertising network to attract users in the affected markets, while further intensifying competition between the two companies.
